 Profile
Whim boutique is the ultimate shopping experience. Focusing on casual chic, Whim is a one-stop shop for contemporary jeans & tees. They feature many fresh lines like Jet, William Rast, Hudson, Earnest Sewn, Project e,Fresh Karma, J&Co, Rachel Pally & 2b Free.
Whim was founded by Melissa Fairchild with the help of her sister Caitlyn. Whim boutique brick & mortar store was opened in March 2007 on main st in Burlington, Vermont. The web boutique, whimboutique.com, launched shortly after in August 2007.
If you visit the store in Burlington, you see that whim has a clean look with white walls, bamboo floors and chocolate brown fixtures. It is reminiscent of a boutique one might see in Miami or LA. Their focus for the store is to make it easy to shop, with clean, nicely spaced racks. The white crisp walls make the clothing standout and that really is what it is all about. Whimboutique.com is an extension of this vision.
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