Emma has worked in advertising since leaving College in 1988. She worked her way up from commission only telesales in small circulation trade magazines to Classified Advertisement Manager in a large household name newspaper.
After a career break to have 2 children she became a freelance sales and management trainer and came to coaching from wanting to make a lasting difference, immediately, to the people and organisations whom she trained.
“I quickly became dissatisfied with traditional training methods as everyone learns at different speeds and comes to training with their own agenda and sense of reality. Coaching appreciates all of this and allows the individual to thrive and achieve their optimal potential at their own speed which can have dramatic effects on not only their lives but also on the people around them”
Emma trained with Coaching and Mentoring International on the National Diploma of Life Coaching and is committed to a programme of Continual Professional Development.
Most coaches have niches. These are areas that the coach feels particularly passionate about and in turn focus’s much of their attention.
I have two, which shows the two sides of my personality and responsibility, one as a coach and mentor and the other as a mother.
My first is a passion to change company culture from a push to a pull mentality and the working lives of the individuals who serve within them. I love to work with organisations who want to get the best from their people and use coaching to do this. I work with those who want to acquire a balance in their lives which changes their reality form living to work from working to live.
My second is in the field of divorce and separation and the way the parents move from being a 2 parent family to being a 1 parent family and the impact this has on their children. I have written a children’s book which helps children understand what their future will be like and am in the last throws of writing an accompanying handbook which gives the parents important questions to reflect on; not only at the beginning of the process but for the rest of their lives.