 Profile
Lanette Khamvongsa is an expert in Online Marketing and e-Commerce specialized in the luxury sector. She has extensive experience in Distribution, Internet, Luxury Goods and Cosmetics industries. Lanette has acquired an in-depth understanding of the Luxury and e-Business challenges.
Lanette is the Founder and publisher of Interactive-Luxury.com, the pioneer professional blog dedicated to Luxury Online and e-Commerce issues. She constantly analyzes the current luxury online trends including e-business approaches, digital marketing strategies, consumer behavior, online customer experience, e-Retail, e-Merchandizing, e-CRM, Web 2.0...
Lanette relies on her significant experience at Sephora.fr, the leading selective e-retailer of fragrance and cosmetics from LVMH Group, where she mainly assumed responsibility for the online product strategy including Fragrance, Skincare and Make-up divisions, considering the retailer’s multichannel strategy and e-CRM programs. Lanette contributed to promotion program definition and e-Merchandizing enhancement. She also has been involved in negotiating and executing Online Trade Marketing plans, where she has closely collaborated with major luxury companies including LVMH brand portfolio (Parfums Christian Dior, Guerlain, Givenchy, Kenzo among others), L’Oréal Luxury Division, Estée Lauder Group, Clarins Group, Beauté Prestige International, Puig Prestige Beauté, P&G Prestige Products, Coty Prestige…
Prior to joining LVMH, Lanette has achieved a professional thesis from ESSEC Paris, where she identified luxury brands online and offline strategies, evaluated key-success factors and elaborated strategic approaches for Luxury e-Retail. Her recommendations have been recognized by luxury professionals and rewarded with High Honors. Lanette holds a Specialized Master in Marketing Management from ESSEC Business School Paris, and is fluent in English and French.
Lanette has held marketing executive positions in several companies including Renault and Barnes Group, where she has successfully implemented the European e-Commerce strategy.
Lanette’s expertise in Luxury e-Retail enables brands to develop and reinforce their e-commerce and digital marketing strategies. She provides custom-recommendations from upstream e-business strategy modeling to downstream online marketing actions coordination.
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